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Muleba District is one of the eight districts of Kagera Region of Tanzania. Muleba district is bordered
to the north by the Bukoba Urban and Bukoba Rural Districts, to the south by the Biharamulo District,
to the east by Lake Victoria and to the west by the Ngara and Karagwe Districts.

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Tanzania Communication and Development Center (TCDC) is a locally registered Non Governmental Organization (NGO). Tanzania Communication and Development Centre (TCDC envisions to be the leader in social behavior change communication and development in Tanzania. Our mission is to strengthen Tanzania institutions and support the government of Tanzania to use health communication, social marketing and social development strategies to improve lives of Tanzanians. Tanzania Communication and Development Center (TCDC) provide expertise in the area of social and behavior change communication, social marketing and social development.

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Tanzania Communication and Development Center (TCDC) is a locally registered Non Governmental Organization (NGO). Tanzania Communication and Development Centre (TCDC envisions to be the leader in social behavior change communication and development in Tanzania. Our mission is to strengthen Tanzania institutions and support the government of Tanzania to use health communication, social marketing and social development strategies to improve lives of Tanzanians. Tanzania Communication and Development Center (TCDC) provide expertise in the area of social and behavior change communication, social marketing and social development.

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1.0   BACKGROUND

 

Tanzania Communication and Development Center (TCDC) is a non-governmental organization established in 2013 which aims to empower Tanzanian households and communities through social behavior change communication (SBCC) and social development. TCDC mission is to strengthen Tanzanian institutions and support the government of Tanzania to use health communication, social marketing and social development strategies to improve lives of Tanzanians. Recently, TCDC received funds from Comic relief and GSK to implement a three years Focus Malaria Communication (FMC) project in Geita and Kigoma Regions. The project focuses on creating awareness and demand for desired behaviors related to malaria; seek health service early, adhere to tests and treatment, prevent malaria by sleeping under insecticide treated bed nets and using intermittent preventive treatment (IPT) for pregnant women.

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A group of mothers with young children learning about the benefits of fortified sunflower oil.Vitamin A seminars in Manyara and Shinyanga are drawing large crowds to promote vitamin A-fortified sunflower and improved nutrition.

Over one hundred mothers and fathers attended an early childhood nutrition seminar at the Magugu Health Clinic in Babati Rural District on February 17, 2016. The event, which promoted locally-produced, vitamin A-fortified sunflower oil, included nutrition-focused discussions and questions-and-answers sessions led by TCDC partner Friends in Development (FIDE) in collaboration with the district nutrition officer, Ms. Bernedetta Tembo.

“I was grateful to learn about how how important vitamin A is for the mental and physical development of my child,” said Amina Juma, 24. “I’m looking forward to using the oil at home.”

Ms. Tembo and FIDE nutritionist, Ibra Babu, taught from an adaptation of TCDC’s new Safari ya Mafanikio Community Resource Kit, which includes participatory activities and lessons on alternative sources of vitamin A and the importance of vitamin A for eyesight and healthy skin and hair.

“During pregnancy and early childhood is really the most important time for parents to work to make sure that their children are getting the best possible nutrition,” Ms. Tembo explained. “Insufficient nutrition can lead to stunting and developmental issues later in life.”

After the session, the parents and young children were thrilled to try free samples of potatoes cooked with the oil.

“It’s really delicious, and the vitamin A doesn’t change the flavor at all,” said Mary Daniel, 21. “I’m really excited knowing that it’s really helpful for my baby Abraham, too.”

Attendees were also educated on an innovative e-voucher program developed by project partner MEDA (Mennonite Economic Development Associates). Residents of target districts can text ‘MA’ to the number 15027 to receive a discount of TShs 900 per liter of oil.

Babati Rural is one of six target districts for MEDA’s fortified sunflower oil project. Other districts include Babati Urban and Katesh in Manyara region, and Shinyanga Municipal Council, Shinyanga District Council, and Kahama in Shinyanga region.

Check out more pictures in the photo gallery HERE!

This work was carried out with support from International Development Research Centre (http://www.idrc.ca) and the Government of Canada, provided through Global Affairs Canada (http://www.international.gc.ca).

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