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Aiisseee!! (I say!!)

Description

Aiisseee! (“I Say!”) is a multi-media campaign designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In a weekly, 30-minute radio program, three couples compete against each other to see which contestant couple knows each other the best, with the goal of winning a romantic getaway for two. Studio sessions are interspersed with interviews from men and women on the street on related topics. Through its combined game show and documentary formats, the show acts as a platform for conversations about family planning, maternal and child health, and HIV prevention, using a subtle yet provocative approach in order to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.

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