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Tanzania Communication and Development Centre (TCDC)are promoting the demand for and access to quality primary health care under the implementation of the Focus malaria communication project, which promote people to take action to prevent malaria, seek treatment early, trust test results, and adhere to drugs. The FMC project is implemented in Geita and Kigoma regions supporting the Regional and Council Health Management Teams, promoting for more people sleep under treated bed nets, especially pregnant mothers and under-five children, more people seeking testing and treatment early for symptoms of malaria and ANC visits for pregnant mothers and their spouse.

Over the past years the Focus Malaria Communication project used mixed methods in conducting Social BehaviourChange Communication (SBCC) activities which include; mass media, mid-media, clinic talks, community events, small group talks, meetings and one-to-one communication to communicate messages on desired behaviours related to malaria; seek health services early, adhere to tests and treatment, and prevent malaria by sleeping under insecticide treated bed nets, and promoting the use of intermittent preventive treatment (IPT) for pregnant women. The mid-media activities conducted include Clinic shows and Cultural show. The Clinic show is an interactive activity, which is conducted at health facility mostly at Ante-Natal Clinic, enables service providers to provide different health messages including malaria in pregnancy and action to be taken at the same time answers/clarify issues raised by clients. The cultural show engages community members with messages through dances and drama, it triggers community discussion on behaviours around the messages communicated including early health seeking behaviour, testing and trusting results, adherence to treatment and ANC visits.

In implementing the project at community level, TCDC is working with 9 local communities-based organization (CBOs), whereby 5 CBOs in Geita region and 4 CBOs in Kigoma region (The CBOs operate in 13 districts covering 264 wards and 1,002 villages in both regions of Geita and Kigoma. Thecommunity-based organizations have been engaged in this project to support community mobilization and engagement activities including overseeing group dialogues, house visits, village meetings, cultural shows, clinic talks conducted by community health workers and strengthening linkage between community members and service providers at health facilities through referrals. Through collaboration with CHMTs, CBOs,Health facilities service providers and TCDC Regional managers, technical guidance are provided to community health workers on conducting SBCC activities at community level. SBCC activities conducted by Community Health Workers at community level include; group discussion and one-to-one discussion, with community members at the household level and present malaria messages during monthly and quarterly community meetings, clinic talks at ANC clinics, support cultural shows and support radio programs to update on malaria interventions at their communities. The messages promoted focused on desired behaviour of malaria prevention and adherence to treatment with the focus on; seek early treatment, trust test results, complete the malaria dose, take action to clean their environment to protect from mosquitos’ breeds and ANC visits.



The purpose of the end line evaluation is to assess Relevance, effectiveness, sustainability, impact andknowledge generation from FMC project implemented in Geita and Kigoma regions.

3.0 Evaluation Criteria

a.   To assessthe relevance of the projects with regard to the SBCC communication strategies used (mass media, mid-media and community mobilization and engagement) and type of messages delivered to beneficiaries. The assessment of relevance will be required to respond to the following;

o   To what extent was the project strategy and activities implemented relevant in responding to the need of the targeted group and community members of Geita and Kigoma regions.

o   To what extent do achieving results (project goals, outcomes and outputs) continue to be relevant to direct group, Frontline worker and other beneficiary of the project?

b.    To assesseffectiveness of the project: i.e. To explore if the project was implemented as originally planned and levels of achievements of the project’s interventions based on the indicators at all levels (outputs and outcome indicators) and respond the following;

o   To what extent were the intended project goal, outcomes and outputs achieved and how?

o   To what extent did the project reach the targeted beneficiaries at the project goal and outcome levels? How many beneficiaries have been reached?

o   To what extent has this project generated positive (or negative) changes in the lives of targeted and untargeted groups in relation to the social context.

o   What are the internal and external factors contributed to the achievement or failure of the intended project goal, outcomes and outputs? How?

c.    To determinethe sustainability of the project: i.e. To examine if changes brought by the project are likely to be longer lasting. The focus should be on the theory of change, does it impact the community members to behave within their social context on malaria prevention. The assessment should respond the following under this criteria;

o   How are the achieved results, especially the positive changes generated by the project in the lives of the community members at the project goal level, going to be sustained after this project ends?

d.    To assess the overall Impact of the project by looking into what are the unintended consequences (positive and negative) behaviors resulted from the project.

e.    To examine knowledge generatedfrom the project practice, by identify key lessons learned that can be shared with other partners who implement malaria interventions. Also the assessment under this component should respond to the following;

o   Strategic performance of SBCC implementation in general; are there any promising practices? If yes, what are they and how can these promising practices is replicated in other projects or in other countries that have similarinterventions?

o   What an outstanding advocacy and implementation priorities still require action and commitment from the district and national level stakeholders?



·         The consultant will use the same methodology and sample sizes used during the baseline and midterm evaluation survey and apply difference in different approaches to compare baseline, midterm and ending findings, using both qualitative and quantitative data in order to triangulate findings. During the inception meeting the consultant will have to up- date the data collection tools and share with the TCDC team for authentication.

·         The methods for data collection must be relevant to provide data values as per characteristic of ALL the project indicators. The method can include;

1.    Review of secondary data, including the project’s and partners’ reports, baseline and midterm evaluation reports.

2.    Household Survey

3.    Focus Group Discussion

4.    Key Informant Interviews

5.    And other methods of interest suggested by Consultant will be discussed.


The individual consultant /firm expected to produce and submit the following to TCDC;

During application: For the bidder to be evaluated MUST submit a detailed financial proposal with costed budget and technical proposal with the following chapters;

1.    Consultants’ profile/ portfolio that presents in detailed experiences and competency in conducting similar and relevant evaluation, and of working with international organizations

2.    Proven experience in implementation of quantitative impact evaluations using quasi-experimental designs, including survey implementation, data analysis, project monitoring, and dissemination (attach report as evidence of relevant experience).

3.    Understanding of the Terms of reference.

4.    Proposed methodology and approaches for the evaluation, including proposed quality assurance plan, data collection procedures, Plan for ensuring a high level of data quality, detailed timeframe specifying milestones towards key deliverables and data analysis Plan.

5.    A proposedplan to secure ethical clearance and detailed work plan for the evaluation, with duration, and proposed schedule for inception reports, preparations, field work, data analysis, and reporting.

6.    List of qualified and experienced team of evaluators, their roles, and attached CVs to all who will lead the evaluation exercise.



1.    Lead Evaluators MUST have a master’s in public health or Master in Monitoring, Evaluation and Learning specifically for SBCC projects.  Lead evaluator MUST have worked at least for 3years with reputable SBCC projects local and international organization

2.    Demonstrate to be fluent in English writing skill is a requirement, by providing 2 writing samples in English.

3.    Experience in evaluating SBCC – related programs/project.



·         Inquiries concerning this request for proposal must be addressed latest by 15thJanuary 2019 at 14:00pm, in order to permit timely response by TCDC. All Inquiries shall be addressed to; This email address is being protected from spambots. You need JavaScript enabled to view it.

·         Interested individual consultants or firms are first invited to submit both financial and technical proposals to:   This email address is being protected from spambots. You need JavaScript enabled to view it. by 16:00 pm on 8th February 2019 (EST).


Last modified on Tuesday, 05 February 2019 11:32





Tanzania Communication and Development Center (TCDC) is a non-government organization (NGOs) established in 2013. TCDC empowers Tanzanian people and communities through Social Behavior Change Communication (SBCC), SMART Advocacy Strategy and Social Development. TCDC uses SBCC and Advocacy to change behaviors, including health prevention practice and service utilization, by positively influencing knowledge, attitudes practice and social norms.TCDC’s mission is to strengthen the health and wellbeing of households and communities.

TCDC is currently implementing the USAID TulongeAfya Project in partnership with Family Health International (FHI360). USAID TulongeAfya is a five-year project funded by the United States Agency for International Development (USAID) that aims to catalyze opportunities for Tanzanians to improve their health status by transforming socio-cultural norms and supporting the adoption of healthier behaviors through the following intermediate results;

·         Result 1: improved ability of individuals to practice healthy behaviors.

·         Result 2: strengthened community support for healthy behaviors.

·         Result 3: improved systems for coordination and implementation for Social Behavior Change Communication (SBCC) interventions.

TCDC has a wide range of partners working in Public Health including local and international civil society organizations (CSOs), private sector, and government institutions. TCDC believes that it is only through the collective efforts of many actors that positive health, social and economic outcomes can truly be achieved. We welcome and engage with diverse actors in variety of ways, including long-term relationships, short term strategic alliances and active participation in networks and coalitions.


Last modified on Tuesday, 05 February 2019 12:03

TCDC regional manager Anthony Nacasenga training a group of community volunteers to facilitate with the Safari ya Mafanikio kit.The Journey of Success: An Integrated Community Approach for an AIDS-Free Tanzania

Thousands of communities throughout Tanzania have a new tool for the sustainable control of the HIV epidemic, thanks to a new community health resource kit from the Johns Hopkins Center for Communication Programs (CCP) and the Tanzania Communication and Development Center (TCDC).

The Safari ya Mafanikio (which means “Journey of Success” in Swahili) is a comprehensive behavior change toolkit which addresses the most important health topics facing Tanzanians today. The kit contains interactive modules that tackle HIV, malaria, tuberculosis, family planning, and maternal and child health, and was designed from the outset to empower Tanzanians at the community level with the tools to take charge of their own health.

The kit’s emphasis on participatory learning is unique, engaging participants through interactive story-telling, drama, games, metaphors, personal risk assessments and other innovative activities that inspire solution-seeking behaviors and shift mental models around deeply held cultural values.

 “The twelve modules and activities in the Safari ya Mafanikio involve participants in a way that goes far beyond just discussing and understanding the issues,” says Peter Labouchere, a behavior change expert who was instrumental in developing the kit.  “The kit creates learning experienceswhich ‘touch the heart, not just the head,’ and which participants can apply in a practical way to their own health and wellness issues.

These learning experiences are designed to complement each other in a coherent manner throughout the course of each module. A lesson on how the immune system works, for example, demonstrates how white blood cells protect against infection by asking participants to act out the roles. One participant plays the role of the white blood cell, while another acts as a pathogen attacking the immune system. Later in the module, this example is revisited with additional participants to demonstrate the role that anti-retroviral treatment plays in protecting white blood cells from HIV.

Over half of the lessons in the Safari ya Mafanikio are dedicated to HIV-related topics. These include HIV prevention; testing and counselling; voluntary medical male circumcision; treatment, adherence and support; the prevention of mother-to-child transmission of HIV; and reaching out to most vulnerable children.

The kit also puts considerable emphasis on the reduction of HIV-related stigma, a topic addressed in multiple activities across various modules. Anthony Nacasenga, TCDC’s manager for Coast region, notes that stigma reduction will play a significant role in getting those living with HIV on treatment.

“As stigma decreases, more people will be willing to disclose their status,” he says. “This creates a safer environment for everyone.”

Like the rest of TCDC’s regional managers, Mr. Nacasenga has been training members of the council health management teams (CHMTs) in each district in his region. Those CHMT members are, in turn, working with local community-based organizations (CBOs) to train community volunteers (called community change agents, or CCAs) to facilitate the Safari ya Mafanikio at the community level. Working with established counterparts at each level of implementation helps to ensure local buy-in and contributes to the kit’s sustainability.

Through the district CHMTs and CBOs, TCDC has trained over 2000 CCAs, covering more than 7000 villages in sixteen regions. This massive, locally-driven network can reach out to Tanzanians at every level with positive behavior change programming through the Safari ya Mafanikio.TCDC trainers demonstrating one of the Safari ya Mafanikio's many interactive components.

The kit has been designed to rely primarily on cost-effective, locally-available resources, such as string, maize seeds and matches. This ensures that CCAs will be able to take advantage of each module with materials easily obtained at the village level.

The comprehensive and modular nature of the Safari ya Mafanikio allows the CHMTs to identify their own health priorities and implement the relevant modules, all in one resource. A district with a high rate of HIV and low malaria prevalence, for example, might develop a campaign around the kit’s HIV modules. This ability to implement in a decentralized manner allows those nearest to the problem to maximize their impact by meeting specific needs.

In addition, the Safari ya Mafanikio links to existing health infrastructure by enabling CCAs to write referrals for community members who believe they may be experiencing a health-related issue. This creates continuity between demand creation and the uptake of services, encouraging community members to act positively on their concerns and visit their local health facility.

The potential impact of the kit is not lost on local health officials, says Mr. Nacasenga. “The CHMTs are already saying that this kit is important and will be helpful in their communities. It gets right to the heart of the community.”

Altogether, the Safari ya Mafanikio is the complete resource for community health behavior change in Tanzania. Designed to cover a comprehensive range of health topics in an engaging, participatory manner, and implemented with established counterparts at every level to ensure sustainability and local buy-in, the Safari ya Mafanikio is well on its way to living up to its name.

The Safari ya Mafanikio was developed by CCP’s Tanzania Capacity and Communication Project (TCCP) and TCDC, in collaboration with the Tanzania Ministry of Health and Social Welfare, with support from the United States Agency for International Development (USAID), the President’s Emergency Plan for AIDS Relief (PEPFAR) and the President’s Malaria Initiative (PMI).

Last modified on Friday, 19 February 2016 09:05
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